Smith Mountain Lake Prudential Waterfront Properties -


According to the 2008 National Association of REALTORS Profile of Home Buyers and Sellers, 87% of all home buyers used the internet as an information source.* Prudential Waterfront Properties is consistently working on keeping our company and listings highly visible on the internet and we are very proud of the level of service that we are able to provide through our internet marketing and search engine optimization.  Our online success is due in part to our affiliation with the Prudential Brand and the internet tools, marketing and services that they provide.

To help our Network remain competitive, Prudential Real Estate’s created a powerful, cost-effective, online strategy to capture an additional share of those consumers who search for real estate online. We offer you this incredible opportunity to be on the cutting edge of technology by using the two programs described here.

Online Buyer Advantage (OBA)

OBA – the ultimate lead generator. OBA is a key component of Prudential Real Estate’s online strategy. This technology is a proprietary national lead generation and management solution. Our solution can help capture, communicate with, and convert leads into closed transactions.

Online Seller Advantage (OSA)

OSA – the ultimate marketing tool. OSA brings together the collective Brand strength, marketing clout, and technological capabilities of our Network! It gets our clients’ property noticed. This exclusive advertising and marketing tool can help us win, maintain, and market listings.

OSA is a leading edge Internet technology tool. It was built to distinguish your property from competing properties and maximize exposure to qualified buyers. This state-of-the-art art tool equips you with proof that Prudential Real Estate is leading the way for consumers who use the web to find or sell a home.

Contact your Prudential Waterfront Properties REALTOR today to find out we can put these resources to work for you!

*Source: 2008 National Association Of REALTORS Profile on Home Buyers and Sellers.

September 23, 2009   Comments Off


The power and prominence of the Prudential Real Estate brand is evident throughout the industry. Once again, the Prudential Real Estate Network has achieved the industry’s highest average sales price of $344,232. This sales price is based on an analysis of transaction sides and sales volume data of the largest independently owned brokers in the U.S. for franchise networks recording at least 25,000 closed transaction sides in 2008, as reported in the 2009 REAL Trends 500.

September 22, 2009   Comments Off


There is no question that in many parts of the country, houses are currently on the market longer. As a seller, this slow-down means there is more competition for a limited pool of potential buyers. Consider the following five tips to place your home on the fast track to sale:

Price It Right
The first 30 days are the most critical. If your home is priced too high, interested buyers may never even tour your listing. The longer the property is on the market, the fewer the prospects.

Deciding the value of a home isn’t an exact science. Yet, there is data to help you determine a fair asking price that is right on target. You may want to hire a real estate appraiser for an objective, unbiased estimate. Then consult with a real estate professional who can help you determine true market value based on a comparable market analysis, which will include recent home sale transactions as well as homes currently on the market. From your analysis, you may want to price your home conservatively to give it a competitive edge.

Make Your Home Irresistible
Unless they are looking for a fixer-upper, most homesellers are more likely to make a bid on a home that they can enjoy immediately. Therefore, you need to create an environment the buyer can’t resist. In other words, do everything you can to make the home so attractive, charming, cozy, inviting, comfortable and exciting that a buyer will want to buy that lifestyle for himself.

Evaluate the home from a buyer’s point of view. An experienced real estate professional will be able to offer an objective view and will also know what buyers are asking for. Get your home in tip-top shape by making repairs and cosmetic improvements, and removing clutter. This may mean investing in a few upgrades to modernize your home’s look such as installing newer carpet and light fixtures and painting the walls a neutral shade.

Create Traffic
If you want buyers to see your home, you must first find the buyers. Work with your real estate professional to design a marketing plan that is flexible and capitalizes on your property’s most desirable features. Your strategy should include ways to reach buyers online and offline – such as word of mouth, the Internet, yard signs, direct mail, open houses and so on.

Go with a Professional
Selling a home is more than just putting a sign in your yard and having a listing on the Internet. And in a competitive market, you don’t really want to take the chance of making novice mistakes that can slow the selling of your home. By hiring a real estate professional, you get the benefit of an experienced marketer and negotiator who is familiar with real estate issues in your community. A real estate professional can offer worthy advice on pricing and staging your home based on their vast experience.

Plus, there’s the added value of the peer-to-peer networking among real estate professionals, which can bring buyers and sellers together – sometimes even before the property goes on the market.

Offer Incentives
Offering incentives can be just the impetus a potential buyer needs to select your property over others. You may want to consider offering a carpet or paint allowance. Or, pay for a professional home inspection or a home warranty – and, depending on your market and budget, offer to pay some of the closing costs.

Don’t be discouraged if there are competing homes for sale in your neighborhood. With just a few smart moves, you can turn a buyers’ market in your favor.

Prudential Waterfront Properties markets property throughout Smith Mountain Lake and the surrounding areas. As members of the Multiple Listing Service, Prudential Waterfront Properties REALTORS® are able to assist buyers and sellers with all listed properties in a variety of price ranges and locations throughout the lake and surrounding areas. Prudential Waterfront Properties REALTORS® are consistent leaders in sales as well as customer and client service. Visit online at


August 24, 2009   Comments Off