Smith Mountain Lake Prudential Waterfront Properties -

Category — Press Releases

Morgan Kreutz named director of marketing



The Willard Companies welcomes Morgan Kreutz to the company as director of marketing.

Prior to joining The Willard Companies, Kreutz spent 10 years in various marketing roles for an IT consulting corporation as well as a non-profit medical organization located in the Northern Virginia area.

She has extensive experience in solution and social media marketing, business development, and event management. She served as a community member for the Northern Virginia chapter of the Armed Forces Communications and Electronics Association (AFCEA) for three years.

“We are very excited to add Morgan to the team. She will bring a fresh perspective to our company and help create and implement dynamic marketing strategies for our various companies,” stated Ronald Willard II, vice president, The Willard Companies.

Kreutz, a native of Northern Virginia, graduated from Woodbridge Senior High School and earned her B.S. degree from James Madison University in Communications. She, her husband and daughter reside in Forest, VA.

December 19, 2015   Comments Off

15 vs. 30 Year Mortgages


Which is better: A 30-year fixed-rate mortgage or go for a lower-interest 15-year one?

Typically, 15-year mortgage allows you to pay off your mortgage quicker and save a significant chunk of money on interest. However, a 30-year may be a logical choice for most people because it has more advantages. Let’s take a look at the differences:

  • Payments are less with a 30-year mortgage which enables more consumers to qualify for home purchases.
  • Generally, you can make additional principal payments to pay off your loan faster without penalty.
  • A 15-year loan means you are committed to giving that extra money to your lender each month, whether you can really afford to at the time or not.
  • The higher payments of a 15-year mortgage make little sense if they keep you from building savings or contributing to a 401(k) plan, IRA or college fund.
  • The amortization schedule of 30-year fixed is back-heavy, with early-term payments big on interest and light on principal.
  • A 15-year fixed is always light on interest which lowers its taxpayer benefits.

While it’s true you gain more of a tax break from a 30-year loan, it shouldn’t be the main consideration when deciding on a term. The 30-year borrower pays less in yearly taxes because they pay significantly more in interest.

So it all comes down to choice and circumstances:

  • Choose the 15-year loan if you have the financial wherewithal to assume the payments. Your interest savings will be substantial and you’ll own your home faster.
  • The 30-year loan offers lower payments and greater flexibility. You can always choose to pay more on your mortgage when the money is available.

October 12, 2015   Comments Off

Get Your Smith Mountain Lake Home Documents Organized


As a Smith Mountain Lake homeowner, you accumulate all sorts of documentation the moment you make the offer on your home. Loan documents, inspections, insurance policies, receipts and warranties are just a few of the documents you may be collecting. Knowing where these items are can save you a lot of time and money.

Keep closing papers such as the deed, settlement statement, appraisal, disclosures, mortgage note, inspections and title insurance policy together in one place—preferably in a safe deposit box.

For other records, a practical record-keeping system doesn’t have to be expensive. Purchase an accordion file and label each flap with a different category. Those might include:

  • Insurance Policies.
  • Purchase and House Data.
  • Property Taxes.
  • Home Maintenance and Improvements.
  • Warranties, Manuals and Receipts.
  • Home Inventory.

Organizing your Smith Mountain Lake home files may take a considerable amount of time initially, but it will definitely be time well spent in the event you need the documents in the future.

October 9, 2015   Comments Off

Berkshire Hathaway HomeServices Introduces South Harbour


The Willard Companies and its real estate division, Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate, announced a formal partnership with the Amos Estate to complete and market South Harbour, a newly planned residential community located on Dudley Amos Rd. off Scruggs Rd. at Smith Mountain Lake. The property, formerly known as The Lakewatch Club, is part of a 250-acre farm that has been in Amos family prior to the lake being filled.

“We are very excited our companies were selected to work with the Amos Estate to finalize the development as well as manage the sales and marketing of the South Harbour community. We’ve already been hard at work rebranding the project with the new name as well as consulting with the estate to offer prospective buyers premium investment opportunities,” stated Ron Willard, president of The Willard Companies. In addition, the companies are currently constructing a commanding Colonial brick entrance accented with nautical inspired lighting which will welcome residents and their guests to a community infused with spectacular views and walking trails. Hundreds of native hardwood trees are planned along with manicured landscaping and state-of-the-art street lighting.

Willard added, “Highlighting the area will be a landmark observation deck built around a historic red oak tree at South Harbour’s highest point where rustic wooden Adirondack chairs and whimsical lighted spheres will welcome casual conversation with neighbors and friends. In addition, the community will showcase three restored tobacco barns located throughout the project.”

Encompassing approximately 100 gently sloping acres, South Harbour is planned for a total of 40 properties. Current properties for sale include 21 waterfront lots ranging from 1 to 2.5 acres ranging from $224,500 to $1,399,500 and 10 water access cottage lots averaging 0.5 acres ranging from $49,500 to $74,500.  A convenient common area is located within South Harbour which will enable access to Smith Mountain Lake for water access cottage lots. Boaters can find South Harbour between the B10 and B11 channel markers on beautiful Blackwater River overlooking Sailaway and Chimney Islands.

In addition, ownership at South Harbour presents the opportunity to join The Waterfront Country Club with no initiation fee. The Waterfront Country Club, just minutes away, offers championship golf, tennis, swimming, fine dining and social activities. This opportunity perfectly blends luxury living with all the recreational amenities that Smith Mountain Lake has to offer.

For sales information, contact Berkshire Hathaway HomeServices at 540-721-8659 or visit the community website at For media inquiries, contact Christopher Finley, marketing and communication director, at 540-721-5288.

November 20, 2014   Comments Off

Berkshire Hathaway Homeservices Smith Mountain Lake Real Estate Adds Three New Realtors To Its Team

Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate is pleased to announce Penny Blue, Margaret Crayé and Cindy Robertson have joined their sales team.

“Each of these three REALTORS® shares Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate’s commitment to quality and customer service,” said Cathie Daniel, principal broker. “They are exactly the type of sales professionals we are seeking, as we continue to grow the company, and increase our presence in the local community.”

Blue currently serves as a member of the Franklin County School Board. In this position, Blue works collaboratively with her colleagues, the Franklin County Board of Supervisors and the community. Blue is a retired Executive from IBM. She also taught mathematics at a number of secondary schools in the area and Virginia Western Community College. A native of Franklin County, Blue earned a bachelor’s degree in Mathematics from Hampton University and completed her master’s degree in Business from the Fuqua School of Business, Duke University. Blue returned home to Franklin County in 2007 and currently resides at Smith Mountain Lake in Union Hall.

Crayé and her husband, Dr. Kirk Crayé, have four sons and have resided full time at Smith Mountain Lake since 2005. Crayé is a highly community and family oriented individual. As a cancer survivor, she volunteers with the local Discovery Shop which benefits the American Cancer Society and she has taught children as part of a large cooperative network in both Latin and literature studies for years. Recently, she and three of her sons, ages 15, 13, and 11 – have developed a new found passion for sailing. Crayé graduated Fredericksburg Area School of Practical Nursing in 1997. She and her husband pursued and began curating a small portfolio of real estate investments in 2009. Crayé has also developed new marketing and advertising skills by facilitating a very successful artisan honey business with some of her sons.

A native of Martinsville, Robertson has spent most of her life at Smith Mountain Lake and surrounding areas. She began her career at The Martinsville Bulletin in the business office. After earning an Associate Degree in Business Administration from Patrick Henry Community College, Robertson relocated to the Outer Banks of North Carolina and spent several years as a Broker in the Vacation Real Estate Sales and Property Management business. Robertson now makes her home here in Franklin County on the farm where her grandfather grew up. She enjoys nearby Booker T. Washington National Monument where she currently serves as Treasurer of the Friends of Booker T Washington National Monument, a local nonprofit group. Robertson has two children and six grandchildren.

June 2, 2014   Comments Off

Adam Lynch Completes Virginia Realtors® Leadership Academy


Prudential Waterfront Properties announced Adam Lynch, REALTOR®, has completed the Virginia Realtors® Leadership Academy.

“This was an exciting leadership course and I’d encourage area agents to consider the academy. This year our class project was to help Virginia Tech and VAR establish the groundwork and format for a joint internship program to be used with the new real estate degree program at Virginia Tech,” stated Lynch.

According to, “Through this program, VAR identifies and trains emerging Realtors® leaders from all around the Commonwealth. Approximately 20 applicants are accepted each year, and each class of participants builds their leadership skills through a series of retreats and a major class project. Graduates are groomed to take on leadership positions in their local associations, at VAR, or in other organizations. Not only do the participants develop strong leadership skills to put to use in their communities and professional lives, they also nurture strong relationships with their class members that turn into rewarding business and personal connections.”

During his Real Estate career, Lynch has earned multiple real estate certifications including the Accredited Buyers Representative®, Graduate of Real Estate Institute, Short Sales & Foreclosure Resource and Fine Homes Specialist designation. Lynch is a member of the National Association of REALTORS®, Virginia Association of REALTORS®, Roanoke Valley Association or REALTORS (RVAR), and Smith Mountain Lake Regional Chamber of Commerce (SMLRCC). Currently, Lynch also serves on the Board of Directors and Governmental affairs committee for RVAR and is chairman of the Greater Franklin County Committee at SMLRCC. He is a graduate from University of Tennessee at Knoxville and earned a B.A. degree in History. Lynch is a native of and currently resides in Franklin County with his wife, Allyson.

November 12, 2013   Comments Off

Sunken City Brewing Company Grand Opening on Friday, May 10 at 4 p.m.


Sunken City Brewing Company, Southwest Virginia’s newest craft brewery located in Westlake Towne Center on Rt. 122 at Smith Mountain Lake, will celebrate its grand opening on Friday, May 10 with a ribbon cutting ceremony at 4 p.m. Bruno’s GastroTruck will be on-site for the celebration as well as the band Barefoot West who will perform around 5:30 p.m. Come out and meet Sunken City Owner, Jerome Parnell and Brewmaster, Jeremy Kirby.

Sunken City will be selling 20-oz. imperial pints during the opening including two of their signature beers Dam Lager and Red Clay IPA. Dam Lager is an American-style amber (4.7 percent ABV) and Red Clay IPA is an amber-colored India Pale Ale (7 percent ABV).

In the near future, Sunken City plans to brew additional beers with hopes to distribute their beer throughout the state.

Officials and business leaders broke ground on Sunken City Brewing Company back in August 2012 and is Franklin County’s first microbrewery. The $2.3 million, 8,800-square-foot project, features a features a 25-barrel brewhouse, automatic canning distribution, a tasting room, pub and an outdoor beer garden. Sunken City Brewing Company, named for the villages that were submerged when Smith Mountain Lake was created, is expected to create 20-25 new jobs within five years.

May 7, 2013   No Comments

Prudential Real Estate’s Q1 Consumer Outlook Survey

Prudential Real Estate’s Q1 Consumer Outlook Survey, conducted in February 2013, showed that Americans’ sentiment toward real estate is growing increasingly favorable. Buyers and sellers alike said they are motivated for the spring buying season, attracted by low mortgage rates, attractive home prices and other factors. Here are key survey findings:


  • 77% of consumers feel confident about the housing market and property value recovery; a 4 point improvement  from our year-end results and a 7 point increase over the same period a year ago.
  • This confidence is exceptionally high among Millennials (80%) and Generation X (79%) and in recovering  residential real estate markets like the South (81%) and West (79%).
  • Favorability of the U.S. real estate market also has increased to 65%, its highest level in a year.
  • However, Americans are cautious and 42% of those surveyed believe the housing recovery will be slow.
  • Ultimately, owning a home is still important to 96% of Americans and exceptionally important to Millennials (97%), Generation X (98%) and women (78%).
  • For those who’ve been watching market fluctuations in recent years, 74% of respondents say that interest rates are historically low and 87% say the time to buy is now while mortgage rates and average home prices are attractive.


  • Finding a good deal in a home (80%) and job stability (59%) are the most important factors for prospective homebuyers this spring.
  • Respondents who feel it will be easier to buy a home this spring feel that way because market conditions are right and “homeowners want to sell.”
  • Prospective buyers are motivated; 48% of respondents said they are willing to explore neighborhoods they hadn’t previously considered to find their home.
  • Prospective home-sellers indicated that “finding the right house to buy first” and “making a profit” were the primary reasons they would list their homes this spring.
  • 87% of sellers are committed to seeing a sale through if their home doesn’t sell quickly.
  • 62% of sellers are willing to make repairs or redecorate in order to attract more interest in their properties.


  • “Contemplators” are defined as those who have considered buying or selling real estate in the past year but didn’t. Contemplator confidence in the real estate market and property values continues to rise with a 12 point increase from mid-2012.
  • Additionally, contemplator favorability of the real estate market has jumped 10 percentage points since mid-2012.
  • Primary reasons why contemplators haven’t made a move include “waiting for the right opportunity” and “haven’t found the right home.”

May 2, 2013   No Comments

Future Renovation Plans at The Waterfront Country Club

0511012 Pool and Tennis Perspective 11x17

0511012 Pool and Tennis Plan Rendering 11x17

The Willard Companies, owners of The Waterfront Country Club, a private golf and country club at Smith Mountain Lake, unveiled future club expansion and long term renovation plans at a vision meeting with its membership last week in conjunction with a new membership campaign.

The Willard Companies partnered with Richard Mandell Golf Architecture to develop a proposed land plan for the Clubhouse and hired Architect Antonio Veloso to design a new fitness center and pool building. The Willard Companies main goal will be to update existing Club amenities such as relocating the swimming pool in closer proximity to the Clubhouse complex, incorporating a new state-of-the-art fitness and recreational area for members, and creating a new short game area for the club. Expansion features include the following: zero entry pool, lap pool and diving area, lounge area in pool, outdoor bar, fitness center (group exercise and weights), 4 Pickle Ball Courts, 2 tennis courts, and a short game area between the club and range. Estimated costs for the renovation are projected around $1.4 million.

Timeframe for the groundbreaking and construction start on the renovation project hinge on membership growth. The company recently launched a new membership campaign offering prospective members lower initiation fees with financing options, reduced social dues structure, and new Under 40 classifications with special pricing. The company goal is to reach pre-recession membership at around 400 members in order for the vision to become reality.

According to Ron Willard II, Vice President of The Willard Companies, the Private Club Industry is in the process of finding its niche again and clubs are being forced to adapt to the demands of membership and potential members. “The Private Clubs that are going to survive in the decades to come must change and adapt to the market demands,” said Willard.

For media inquires or for more information, please contact Christopher Finley at 540-721-5288 or email


The Waterfront encompasses 750 acres and 8.5 miles of shoreline. The 18-hole, PGA Championship Golf Course was designed by George Dillon of the Fazio Group. The course offers a very fair but challenging layout. Preserving the history of the land used was at the top of the list of priorities when this course was built. It offers incredible vista views and follows the original topography of the land. The 22,000 square foot clubhouse was planned by The Willard Companies in cooperation with Robert Bradley, AIA and Associates. Club amenities include tennis courts, swimming pool, fitness center, driving range, pro shop and fine dining. The Waterfront Country Club opened in 1981. Visit online at

The Willard Companies is the umbrella for Willard Construction of Roanoke Valley, Inc., Prudential Waterfront Properties, The Waterfront, The Water’s Edge and The Westlake Golf and Country Clubs. The company is involved in country clubs, building, developing, marketing and real estate. The Willard Companies is also affiliated with Westlake Towne Center, Westlake Cinema, Westlake Salon & Spa, Window and Door Design Gallery and Smith Mountain Building Supply. Visit online at

April 15, 2013   No Comments

Thanks Smith Mountain Lake Regional Chamber of Commerce for the Regional Advocate Award!

The Smith Mountain Lake Regional Chamber of Commerce rolled out the red carpet in 2013 with the theme, “Blur the Lines-One Community” at the 12th Annual Chamber Awards Dinner. Organizers created an Academy Awards inspired event, for all who attended, with television cameras, TV screens, elegant décor, an excellent meal and full award regalia.

In addition to gathering the membership to kick off the 2013 business year in grand style, the dinner also served as a platform to recognize the work of area individuals and businesses for outstanding achievement.

The Willard Companies and Prudential Waterfront Properties received the Regional Advocate Award. This award goes to a SML Chamber member or business who has exhibited creativity in promoting this region as well as their business and has used many levels of marketing to significantly impact growth in the region as well as promote products, services, and this region.

In addition to the Regional Advocate Award, The Norma Jean Teass Award for community leadership went to Teresa Tyree, SML Animal Control. Print-n-Paper was named Business of the Year. Emerging Entrepreneur Award went to Laker Beverage & Tobacco. The Enduring Enterprise Award was awarded to Capps Home Building Center and the Service Excellence Award went to The Landing Restaurant.

February 7, 2013   No Comments