Smith Mountain Lake Prudential Waterfront Properties -

Posts from — November 2005

Waterfront Properties Joins Prudential Real Estate Affiliates, Inc.

SMITH MOUNTAIN LAKE, VA (November 2, 2005) – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. (NYSE:PRU) company, today announced the affiliation of Waterfront Properties, now operating as Prudential Waterfront Properties.

The full-service company, which serves Franklin and Bedford counties, portions of Pittsylvania County and all areas surrounding Smith Mountain Lake, was formed by developer Ronald Willard in 1987 and is consistently recognized by local organizations for outstanding sales and client service.

“We are delighted to have served the region with distinction for nearly 19 years,” said broker Cathie Daniel. “We believe the training, support and Brand recognition Prudential Real Estate has to offer will help us to grow and improve the business edge we have worked hard to establish.”

Earl Lee, president, Prudential Real Estate Affiliates, Inc., said, “This is a company whose ethical leadership and dedicated sales professionals are of great value to customers and the community. We are proud and happy to welcome Prudential Waterfront Properties into the Prudential Real Estate Network and to provide them with the programs and technology they need to take that value to the next level.”

In addition to offering home-buying and selling expertise, Prudential Waterfront Properties supports numerous local and national organizations from the Smith Mountain Lake Charity Home Tour, the YMCA, Toys For Tots, the 4-H Center and Special Olympics to the American Red Cross, American Cancer Society, Multiple Sclerosis and Muscular Dystrophy associations, the March of Dimes and United Way.

Prudential Real Estate Affiliates, Inc., consists of companies that are selected based upon outstanding performance records, high levels of customer service and shared business values. Upon joining Prudential Real Estate Affiliates, Inc., companies are provided with many benefits, including access to a free and private Website that links sales professionals to a 24/7 resource, and increased media exposure through an advertising campaign that encompasses some of America’s most watched networks and print media. Prudential Real Estate Affiliates, Inc., is also the largest real estate advertiser in The Wall Street Journal.

Prudential Real Estate and Relocation Services is Prudential Financial’s integrated real estate brokerage franchise and relocation services business. The real estate group markets franchises primarily to existing real estate companies. As of June 30, 2005, there were more than 1,800 franchise offices and over 60,000 sales professionals in the franchise network in the U.S. and Canada. All franchisees are independently owned and operated. Prudential Financial’s real estate group began offering franchises in 1988 and is now one of the largest real estate brokerage franchise networks in North America.

Prudential Financial companies, with approximately $511 billion in total assets under management as of June 30, 2005, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services. For more information, visit

November 2, 2005   Comments Off