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Posts from — November 2004

Waterfront Properties Appoints Four New REALTORS

Smith Mountain Lake, VA (November 8, 2004) – Waterfront Properties, Smith Mountain Lake’s premier real estate company since 1987, welcomes four new REALTORS, Debbie Shelton, Eric Fansler, Aura Lee Wilson and Adam Lynch, to its sales team.

Shelton has over fourteen years of professional sales experience. Prior to joining Waterfront Properties, Shelton advanced in sales responsibility with Nestle, her career there culminating as a National Account Executive. In addition, she worked with her husband to develop a horse business at Diamond S Farms. Shelton graduated from Virginia Tech in Blacksburg, Virginia and earned a M.S. degree in Animal Science. Shelton lives in Franklin County with her husband, Eddie and their daughter, Jesse.


Fansler has numerous years of professional sales experience. Prior to joining Waterfront Properties, Fansler was a top producing sales associate with a leading office furniture dealership in Richmond. His job involved meeting the needs of a diverse customer base through effective space planning, selling, budgeting, problem solving, and logistical coordination.
Fansler graduated from Appalachian State University in Boone, North Carolina and earned a B.S. degree in Management with a minor in Geography. Fansler will reside in The Waterfront Country Club community in Moneta with his wife, Andrea and their son, Phillip.


Wilson has over twenty years of professional work experience. Prior to joining Waterfront Properties, Wilson worked as a Financial Manager for AT&T. Wilson also worked as the Human Resources Systems Analyst for Lucent, Avaya, and IBM. After retiring from Avaya, and leaving IBM, Wilson became a REALTOR® and began selling real estate in North Carolina in the Burlington and Elon areas. Wilson graduated from Highpoint University in Highpoint, North Carolina and earned a B.S. degree in Business and Economics. Wilson lives in The Water’s Edge Country Club community in Penhook with her husband, Bill. They have two children and two grandchildren.


Lynch has over fourteen years of professional work experience. Prior to joining Waterfront Properties, Lynch worked as an assistant for Charles H. Lynch Building Contractor. He helped build several properties in The Water’s Edge, The Boardwalk and other upscale communities around Smith Mountain Lake and surrounding areas. Lynch is a member Virginia Association of REALTORS, National Association of REALTORS, and Smith Mountain Lake Chamber of Commerce. He is a graduate from University of Tennessee at Knoxville and earned a B.A. degree in History. Lynch is a native of and currently resides in Franklin County.


Shelton, Fansler, Wilson and Lynch are all members the Roanoke Valley Association of REALTORS and are ready to assist home buyers in finding townhomes, condominiums, single-family homes or lots for sale that fits any need. As members of the Multiple Listing Service, these Waterfront Properties REALTORS® are able to assist buyers and sellers with all listed properties in a variety of price ranges and locations.


Waterfront Properties markets property throughout Smith Mountain Lake and surrounding areas. Waterfront Properties REALTORS® are consistent leaders in sales as well as customer and client service. For media inquires call Christopher Finley at (540) 721-5288.

November 8, 2004   Comments Off

Blue Ridge Public Relations Society of America Honors Waterfront Properties with Four Awards

Download Ad Campaign – HI Res PDF
Download Billboard Campaign – HI Res PDF

Download Press Release – PDF
Download PRSA Awards – JPEG

Smith Mountain Lake, VA (November 1, 2004) – The Blue Ridge chapter Public Relations Society of America (PRSA) held its annual Summit Awards Gala on Friday, October 29 at Hotel Roanoke. The Summit Awards recognizes the best practice of public relations in Southwest Virginia and highlights the creative and effective ways in which communications impacts our lives.

Waterfront Properties, Smith Mountain Lake’s premier real estate company, was honored with four Summit Awards for outstanding work in public relations. Waterfront Properties received the coveted Summit Award in the External Communications category for their “It’s Your Move” campaign as well as a Summit Award in the Website Development category for the design and launch of their new website www.smithmtnlake.com. Waterfront Properties was also honored with a third Summit Award in the Lin Chaff Creativity category for the artistic design of their “It’s Your Move” campaign as well as an honorable mention award in the Marketing Campaign category.

According to Christopher Finley, Director of Marketing for The Willard Companies, Waterfront Properties parent company, “We are extremely honored with these four awards and to be recognized in the region for our public relations and marketing efforts. I would also like to give credit to The Go Agency as we couldn’t have pulled off the campaign without their services. When we partnered with The Go Agency, we set out to create a new advertising campaign that could generate interest without losing the strong brand identity that we have been building for the past few years. Obviously it worked and again we are honored with the four awards.”

Micah Gaudio, Owner and Creative Director of the GO Agency, Inc., commented, “We’re motivated by the success of our clients rather than awards, but it is exciting to receive top honors when up against the best advertising agencies in Blue Ridge.”

Waterfront Properties markets property throughout Smith Mountain Lake and surrounding areas. Waterfront Properties REALTORS® are consistent leaders in sales as well as customer and client service. For more information, visit http://www.smithmtnlake.com or call Christopher Finley at (540) 721-5288.

GO Agency, Inc., a full-service advertising agency providing marketing, branding, audio/visual production, web development and more, is publisher of the Smith Mountain Laker.com magazine. For more information call Micah Gaudio at 540-721-4675, or visit them at Suite 203 in Westlake Towne Center and www.smithmountainlaker.com.

November 1, 2004   Comments Off